Asante Financial Services Group is a credit-led neo bank that commenced operations in early 2018. The company provides financial services aimed at supporting the growth of small and medium-sized enterprises (SMEs) across Africa. Asante operates in Kenya, Uganda, Nigeria, and Rwanda, with plans to expand to seven more countries by 2025. The core mission of Asante is to advance the financial independence and well-being of Africans by leveraging the incredible potential of the continent and its people.

The company primarily serves SMEs that require working capital to manage their day-to-day operations. Asante offers various financial products, including loans that help businesses manage stockouts and other operational challenges. The business model is centered around providing credit to SMEs, which in turn helps these businesses grow and become more financially stable. Asante makes money through interest on the loans it provides and encourages early loan repayment, which can lead to higher loan limits for borrowers by improving their Credit Reference Bureau (CRB) scores.

Asante's services are particularly beneficial for businesses that face frequent operational disruptions, such as stockouts or unexpected expenses. By offering quick and reliable financial solutions, Asante helps these businesses maintain smooth operations and focus on growth. The company also aims to expand its reach and impact by entering new markets and continuously improving its financial products.

Keywords: SME finance, credit-led neo bank, financial independence, working capital, loan services, Africa, business growth, CRB score, operational funding, market expansion.