B-Social, operating under the brand name Kroo, is a fintech startup that offers a smart and simple app designed to manage and split group expenses. The app is tailored for personal spending, house shares, group trips, stag and hen parties, couples, sports teams, and holidays. It allows users to add expenses, track who owes whom, and settle up instantly with secure transfers. The app features advanced security measures such as Face ID and fingerprint technology for authorizing payments and viewing PINs. Additionally, users can freeze lost cards and order new ones instantly through the app. Kroo also offers zero fees for spending abroad and ATM withdrawals, making it a convenient option for international travel. The company primarily serves tech-savvy individuals and groups who frequently share expenses and seek a hassle-free way to manage their finances. Kroo operates in the financial technology market and generates revenue through its app services and associated financial transactions. The business model focuses on providing a seamless user experience with strong customer support and cutting-edge security features.

Keywords: fintech, group expenses, secure transfers, zero fees, Face ID, fingerprint technology, international travel, customer support, financial transactions, app services.