BeMyEye is a technology-driven company that provides an advanced analytics platform for consumer brands to optimize their retail execution. Operating in the retail and consumer goods market, BeMyEye serves brands looking to enhance their in-store presence and maximize sales. The company's business model revolves around offering a comprehensive suite of tools powered by image recognition and machine learning. These tools enable field representatives to capture shelf images, which are then processed to generate actionable insights and key performance indicators (KPIs) in real time. This allows brands to identify and address issues such as stock availability, assortment compliance, and pricing discrepancies while the representative is still in the store.

BeMyEye also leverages a crowd of on-demand freelancers to perform additional store audits, feeding collected insights directly to the brand's team. This data is integrated into Cockpit, BeMyEye's all-in-one analytics platform, which connects various data sources to provide a holistic view of retail performance. By prioritizing store visits based on expected impacts, the platform helps brands make data-driven decisions to optimize their shelf visibility and increase sales.

The company generates revenue through subscription fees for its analytics platform and additional services such as on-demand store audits. BeMyEye's clients include consumer brands looking to gain a competitive edge in the retail market by leveraging real-time data and actionable insights.

Keywords: retail analytics, image recognition, machine learning, consumer brands, field reps, KPIs, store audits, real-time insights, shelf visibility, data-driven decisions.