BlueKai is a data management platform (DMP) that specializes in helping businesses collect, analyze, and utilize customer data to enhance their marketing strategies. Operating primarily in the digital marketing and advertising sector, BlueKai serves a wide range of clients, including large enterprises, marketing agencies, and technology partners. The company is part of the Oracle ecosystem, which means it leverages Oracle's extensive cloud infrastructure and technology solutions to deliver its services.

BlueKai's core business involves aggregating data from various sources, such as websites, mobile apps, and offline channels, to create comprehensive customer profiles. These profiles help businesses understand their customers' behaviors, preferences, and purchasing patterns. By doing so, companies can tailor their marketing efforts more effectively, resulting in higher engagement and conversion rates.

The market BlueKai operates in is highly competitive and rapidly evolving, driven by the increasing importance of data-driven decision-making in marketing. The company differentiates itself through its robust data integration capabilities and its strategic partnership with Oracle, which provides additional resources and technological support.

BlueKai's business model is based on a combination of subscription fees and usage-based pricing. Clients pay for access to the platform and its various features, such as data collection, analytics, and audience segmentation. Additionally, BlueKai offers value-added services, including consulting and training, to help clients maximize the benefits of their data management efforts.

In summary, BlueKai is a key player in the digital marketing and advertising industry, providing essential data management services that enable businesses to optimize their marketing strategies. By leveraging Oracle's technology and offering a comprehensive suite of tools and services, BlueKai helps its clients achieve better marketing outcomes.

Keywords: Data Management, Customer Profiles, Digital Marketing, Advertising, Oracle, Cloud Infrastructure, Analytics, Audience Segmentation, Subscription Fees, Consulting Services.