Cherehani Africa is a financial technology company dedicated to bridging the financing gap for women-owned micro, small, and medium enterprises (MSMEs) in Sub-Saharan Africa. Operating in a region where more women than men become entrepreneurs, Cherehani Africa addresses the critical issue of financial exclusion that affects 70% of women-owned small businesses in developing countries. The company provides business loans ranging from KES 10,000 to KES 200,000, tailored to meet the needs of women entrepreneurs in rural and underserved markets. By leveraging technology, Cherehani Africa ensures that these women have access to the capital and financial tools necessary to start and grow their businesses. The business model focuses on offering affordable credit and asset financing, making money through interest on loans and service fees. Cherehani Africa's clients are primarily women entrepreneurs who face challenges such as limited access to capital, technology, and supportive business ecosystems. The company aims to democratize entrepreneurship by providing not just financial support but also fostering a community that encourages sustainable business practices.

Keywords: women entrepreneurs, financial inclusion, business loans, MSMEs, Sub-Saharan Africa, fintech, asset financing, rural markets, affordable credit, democratizing entrepreneurship.