CLEAR, accessible via clearme.com, is a technology-driven company that specializes in expediting the identity verification process at security checkpoints. The company primarily serves frequent travelers, sports fans, and event-goers by providing a faster, more efficient way to get through security at airports, stadiums, and other venues. CLEAR operates in the identity verification and security market, leveraging biometric technology to streamline the ID check process.

The business model of CLEAR revolves around a subscription-based service. Customers pay a membership fee to access CLEAR's dedicated lanes at various locations, which significantly reduces the time spent in security lines. The company also partners with major airlines like Delta and United Airlines, allowing members to integrate their airline status with CLEAR for even quicker access.

CLEAR makes money through these membership fees, which provide users with the convenience of touchless ID verification. This service replaces traditional ID, payment, and insurance cards with biometric data, such as fingerprints and iris scans. The company also generates revenue through partnerships with airlines and venues, enhancing the overall customer experience by offering faster and safer entry points.

CLEAR's commitment to data security is a cornerstone of its operations. The company is SAFETY Act Certified by the Department of Homeland Security, ensuring that all personal information is protected and never sold. This focus on security builds trust with users, making them more likely to subscribe to the service.

In summary, CLEAR offers a subscription-based service that speeds up the security process at airports and other venues using biometric technology. It serves frequent travelers and event-goers, operating in the identity verification and security market. The company makes money through membership fees and partnerships, all while prioritizing data security.

Keywords: biometric verification, identity security, subscription service, airport security, venue entry, data protection, frequent travelers, airline partnerships, touchless ID, SAFETY Act Certified.