Confident Living is a Swedish e-commerce platform specializing in premium home decor and lighting solutions. The company serves a diverse clientele ranging from individual homeowners to interior designers and decorators. Operating primarily in the Nordic market, Confident Living offers a wide array of products including designer lamps, stylish furniture, and unique home accessories. The business model is based on an online retail platform that leverages seasonal sales events like Black Friday, Singles Day, and various holiday promotions to drive revenue. The company makes money through direct sales of high-margin, branded products and exclusive collections. Confident Living also benefits from strategic partnerships with well-known brands such as 101 Copenhagen and Louis Poulsen, enhancing its product offerings and market appeal. The company's focus on quality, design, and customer satisfaction has positioned it as a go-to destination for premium home decor in the Nordic region.

Keywords: home decor, lighting solutions, e-commerce, premium brands, Nordic market, designer lamps, seasonal discounts, online retail, interior design, exclusive collections.