Curve is a financial technology company that consolidates multiple bank cards into a single card and app, simplifying financial management for its users. Operating primarily in the consumer finance market, Curve serves individuals who seek to streamline their financial transactions and maximize rewards. The business model revolves around offering a free basic service with premium tiers that provide additional benefits such as higher cashback rates and enhanced customer support. Revenue is generated through subscription fees for premium services, interchange fees from transactions, and partnerships with financial institutions. Curve's innovative approach allows users to manage all their cards in one place, track spending, and benefit from favorable exchange rates when traveling abroad. The company also offers features like Curve Fronted, which enables users to pay credit card bills or UK taxes with another credit card, spreading the cost and maximizing rewards.

Keywords: fintech, card consolidation, cashback, spending alerts, exchange rates, financial management, premium subscriptions, interchange fees, Curve Fronted, consumer finance.