Haus is a startup operating in the alcoholic beverage industry, specifically focusing on the production and distribution of apéritifs. These are spirits with complex flavors derived from fruits, herbs, and botanicals, and have a lighter alcohol content than whiskey but more than wine, making them an ideal choice for sipping throughout the evening. Haus's unique selling proposition lies in its commitment to creating cleaner, responsibly sourced drinks that are lower in alcohol content and free from artificial ingredients and refined sugars, which are often associated with hangovers.

The company targets wine and cocktail enthusiasts who are looking for a new and refreshing drinking experience. Haus's products are described as easy to drink and perfect for any time, either on their own or mixed with common household beverages like soda or tonic.

Haus operates a direct-to-consumer business model, blending, bottling, and shipping their products straight from their base in Sonoma, CA to customers' doorsteps. This model allows the company to maintain control over the quality of its products and to establish a direct relationship with its customers.

The company's revenue is generated from the sale of its apéritifs, which are marketed as a better, cleaner alternative to traditional alcoholic beverages. The company's commitment to using real, clean ingredients and its unique flavors are key factors that differentiate it from competitors in the market.

Keywords: Alcoholic Beverages, Apéritifs, Direct-to-Consumer, Cleaner Drinking, Responsibly Sourced, Lower Alcohol Content, Wine and Cocktail Enthusiasts, Unique Flavors, Hangover-Free, Home Delivery.