Blackbaud operates at the intersection of technology and social good, providing cloud software, services, expertise, and data intelligence to empower and connect people for impactful outcomes. The company primarily serves nonprofit organizations, higher education institutions, and other entities focused on social good. Blackbaud's market includes sectors that require robust digital solutions to support operations such as admissions, fundraising, alumni engagement, and advancement services. The business model revolves around offering subscription-based cloud solutions and services, generating revenue through recurring fees and value-added services. Blackbaud's comprehensive suite of tools, including the SKY Developer toolset and SKY API, allows for extensive customization and integration, ensuring that clients can tailor the software to meet their specific needs. By focusing on digital transformation, Blackbaud helps organizations achieve their missions more effectively, creating lasting value for customers, shareholders, and the broader social economy.

Keywords: cloud software, data intelligence, social good, nonprofit, higher education, digital transformation, fundraising, alumni engagement, customization, subscription-based.