Pickem.social is an interactive sports prediction platform that allows users to make live micro predictions on major sports events. The platform is designed to engage sports enthusiasts by offering a free-to-play experience where users can predict game outcomes, battle friends in tournaments, and climb leaderboards to earn rewards. Pickem.social serves sports fans who are looking for a more engaging way to enjoy live sports. The company operates in the sports entertainment market, leveraging a freemium business model where basic features are free, but users can purchase premium features or in-game boosts. Revenue is generated through in-app purchases and potential advertising partnerships. The platform's unique selling points include real-time play-by-play predictions, permanent side bets called 'Cards' that can boost main predictions, and a competitive social environment that encourages user interaction and engagement.

Keywords: sports prediction, live micro predictions, tournaments, rewards, free-to-play, in-app purchases, sports entertainment, leaderboards, interactive platform, social competition.