eToro is a pioneering social trading and investment platform that caters to both novice and experienced traders. Operating in the financial technology market, eToro allows users to trade a wide range of assets including cryptocurrencies, stocks, and commodities. The platform's unique selling point is its social trading feature, which enables users to follow and copy the trades of successful investors, making it accessible even to those with limited trading knowledge.

Clients range from individual retail traders to institutional investors, benefiting from eToro's user-friendly interface and robust security protocols. The business model is primarily commission-based, earning revenue through spreads on trades and various account fees. Additionally, eToro offers a Popular Investor Program, where top traders can earn additional income by sharing their strategies and attracting followers.

Keywords: social trading, cryptocurrencies, stocks, commodities, copy trading, retail traders, institutional investors, user-friendly, security protocols, Popular Investor Program.