ExactTarget, now part of Salesforce, operates as a marketing automation platform that enhances customer engagement through data-driven insights and personalized communication. Serving a diverse range of clients from small businesses to large enterprises, ExactTarget operates in the digital marketing sector. The business model revolves around providing software-as-a-service (SaaS) solutions that help companies manage and optimize their marketing campaigns across various channels including email, mobile, social media, and web. Revenue is generated through subscription fees for its platform and additional services such as consulting and support. ExactTarget's core offerings include tools for email marketing, customer journey mapping, and analytics, enabling businesses to deliver targeted and effective marketing messages. The platform also integrates seamlessly with other Salesforce products, providing a comprehensive solution for customer relationship management (CRM).

Keywords: marketing automation, customer engagement, data-driven insights, personalized communication, SaaS, email marketing, customer journey, analytics, CRM integration, digital marketing.