Farm Infinity, operated by Farmeasy Technologies, is a digital platform that provides a comprehensive suite of financial services tailored to the needs of farmers, farmer collectives, and agribusinesses. The company operates primarily in Northeast India, serving a market of small and marginal farmers, many of whom are new to credit.

The company's services include providing farm and crop loans, crop and livestock insurance, and a proprietary creditworthiness report and scorecard. The latter is a unique offering, powered by a patented algorithm that evaluates multiple parameters of an individual farmer, using data from government databases. This credit scorecard helps financial institutions make informed decisions about lending and insurance services, thereby reducing their non-performing assets (NPAs, or loans that are not being repaid).

Farm Infinity's business model is based on partnerships with financial institutions. The company provides these partners with a Banking-as-a-Service (BaaS) platform, which allows for real-time monitoring of their loan assets and portfolios. This model enables Farm Infinity to generate revenue by facilitating access to affordable financial services for farmers and agribusinesses, while also providing valuable risk assessment tools for its financial partners.

In summary, Farm Infinity is a fintech solution that bridges the gap between the agricultural sector and financial services, providing a win-win solution for both farmers and financial institutions.

Keywords: Fintech, Agriculture, Financial Services, Loans, Insurance, Creditworthiness, Risk Assessment, Smallholder Farmers, Agribusiness, Northeast India.