Full Harvest operates an online marketplace that connects food and beverage companies with farmers to buy and sell surplus and imperfect produce. The company focuses on reducing food waste by enabling the sale of produce that doesn't meet retail aesthetic standards but is still of high quality. Full Harvest serves clients primarily in the food and beverage industry, including national juice companies and other large-scale food producers. The company operates in the sustainable agriculture market, aiming to make the food supply chain more efficient and environmentally friendly. Full Harvest's business model is based on transaction fees from each sale made through its platform. By facilitating the sale of surplus produce, Full Harvest helps farmers increase their revenue while providing cost savings to buyers who can purchase produce at a discount of 10-30%. The platform also offers co-marketing and branding opportunities to help businesses promote their sustainability efforts.

Keywords: surplus produce, food waste, sustainable sourcing, online marketplace, agriculture, transaction fees, cost savings, farmers, food and beverage, co-marketing.