Gaia GPS is a leading provider of GPS navigation and mapping tools designed for outdoor enthusiasts. The company offers a robust platform that allows users to plan trips, record GPS tracks, and access a wide range of maps even without cell service. Gaia GPS serves a diverse clientele including hikers, hunters, overlanders, and professional guides who require reliable navigation tools in remote areas. Operating in the outdoor recreation market, Gaia GPS employs a freemium business model. Users can access basic maps and planning tools for free, while premium features and a full map catalog are available through a subscription service. Revenue is generated primarily through these premium subscriptions and partnerships with organizations that share their mission of promoting outdoor activities. Gaia GPS is committed to justice, equity, diversity, and inclusion, actively working to make the outdoors more accessible and welcoming to everyone. The company has signed the Outdoor CEO Diversity Pledge and is dedicated to building a diverse workforce and leadership team, as well as engaging in representative marketing and advertising.

Keywords: GPS navigation, mapping tools, outdoor adventures, offline access, hiking, hunting, overlanding, premium subscriptions, diversity, inclusion.