Genius Digital, operating under the brand Deductive, is a global consulting firm that provides specialized data consulting and engineering services. The company focuses on the application of granular TV data, serving a diverse range of clients including primary data generators, businesses harvesting their own internal data, data-centric service providers, data brokers, agencies, media buyers, and media sellers.

Genius Digital operates in the media and advertising market, offering professional services that help clients put their data to work. Their business model revolves around providing tailored data solutions, including Attribution Pro, a toolset for brands, agencies, and media sellers to create, track, optimize, and analyze cross-platform attribution campaigns. This toolset can be used in-house or as part of a managed service, and it is adaptable to meet specific client needs.

The company generates revenue through consulting fees, managed services, and licensing of their data tools. By combining datasets from various sources, such as STB and smart TV, Genius Digital delivers comprehensive models that enhance the effectiveness of media campaigns.

Keywords: granular TV data, media applications, data consulting, data engineering, attribution campaigns, data generators, data brokers, media buyers, data-centric services, cross-platform analysis.