Gigwalk operates as a brand intelligence platform that leverages a global network of on-demand workers, known as Gigwalkers, to perform retail audits and mystery shopping. The company serves a diverse range of clients, from emerging brands to Fortune 500 companies, primarily in the consumer goods sector. Gigwalk's core service involves gathering real-time data on product placement, store associate performance, and customer workflows, such as buy online and return in store. This data is collected via their mobile app, which ensures accuracy and reliability through a stringent QA process. The platform's API and Webhook infrastructure allow for seamless integration and real-time data retrieval, enabling businesses to make informed strategic decisions. Gigwalk's business model is based on charging companies for access to its network of Gigwalkers and the data they collect, thereby generating revenue through service fees. The company operates in the retail and consumer goods market, focusing on improving channel execution and business intelligence.

Keywords: brand intelligence, retail audits, mystery shopping, Gigwalkers, consumer goods, real-time data, QA process, API integration, strategic decisions, service fees.