Granify operates in the e-commerce sector, specializing in conversion and revenue optimization through advanced machine learning technology. The company primarily serves large retail clients, helping them convert more shoppers and increase digital revenue. Granify's business model revolves around leveraging artificial intelligence, behavioral messaging, and predictive analytics to create the optimal path to conversion for online shoppers. By doing so, Granify generates significant additional revenue for its retail partners, as evidenced by the $650 million in extra revenue created in 2021. The company offers its services through a platform that integrates seamlessly with existing e-commerce systems, providing a scalable solution for revenue growth. Granify makes money by charging its clients for the uplift in revenue generated through its optimization techniques. The company operates offices in Edmonton, Canada, and Austin, USA, and offers free consultations to potential clients to demonstrate the value of its platform.

Keywords: e-commerce, conversion optimization, revenue uplift, machine learning, artificial intelligence, behavioral messaging, predictive analytics, retail partners, digital revenue, scalable solution.