GreatCall, a leader in connected health for active aging, provides innovative solutions designed to enhance the safety, health, and independence of older adults. The company operates in the health technology market, primarily serving seniors and their caregivers. GreatCall's core products include mobile devices with built-in emergency response features, health monitoring services, and a suite of applications that offer educational resources and support for caregivers. The business model revolves around selling these devices and services directly to consumers, as well as through partnerships with healthcare providers and senior living communities. Revenue is generated through the sale of devices, subscription fees for health monitoring and emergency response services, and additional premium services. GreatCall's offerings are designed to address the unique challenges faced by older adults, such as mobility issues, hearing loss, and social isolation, thereby improving their quality of life and providing peace of mind to their families.

Keywords: connected health, active aging, emergency response, health monitoring, caregiver support, senior safety, mobile devices, health technology, subscription services, senior independence.