Groupon.com is an e-commerce marketplace that connects subscribers with local merchants by offering a variety of goods and services at discounted prices. The company operates in the online retail market, serving a broad range of clients including everyday consumers and local businesses.

The business model of Groupon is quite straightforward. It primarily makes money by selling deals to local businesses and consumers. These deals, which are often heavily discounted, are designed to attract new customers to businesses. Groupon earns revenue by taking a percentage of each deal sold. This model is beneficial for both Groupon and the businesses it partners with, as it drives customer traffic and generates sales.

In addition to selling deals, Groupon also offers a range of products through its 'Groupon Goods' section. This includes a variety of items such as gadgets, electronics, housewares, and gifts. The company also provides personalized notifications about deals, cash back, and special offers to its subscribers, enhancing the customer experience and encouraging repeat business.

Groupon operates in a highly competitive market, with other online retailers and deal sites providing similar services. However, its focus on local deals and partnerships with local businesses sets it apart from many of its competitors.

In summary, Groupon is a digital marketplace that offers discounted deals on a variety of products and services, primarily targeting local businesses and consumers. It generates revenue by taking a cut from each deal sold and also through direct sales of products.

Keywords: E-commerce, Marketplace, Discounted Deals, Local Businesses, Consumers, Online Retail, Revenue Generation, Customer Traffic, Personalized Notifications, Groupon Goods.