GumGum is a digital advertising company that specializes in contextual advertising. This means they place ads in relevant environments, targeting users based on the content they are currently engaging with, rather than their past digital footprints. This approach allows them to reach consumers when they are most receptive, without the use of personal data.

GumGum's clients are primarily businesses looking to advertise their products or services online. They operate in the digital advertising market, which includes platforms like websites, mobile apps, and connected TV (CTV). They also have a specific focus on in-game advertising, which involves placing ads within video games to reach a diverse and highly engaged audience.

The company's business model revolves around helping publishers unlock revenue potential with its accredited contextual technology and data. They make money by charging these businesses for the advertising services they provide.

GumGum also offers a free certification course through GumGum University, providing a foundational understanding of contextual advertising. This educational aspect of their business not only helps to educate potential clients about the benefits of their services but also positions GumGum as a thought leader in the industry.

In summary, GumGum is a digital advertising company that uses contextual advertising to help businesses reach their target audience in the right environment and at the right time. They operate in the digital advertising market, offering services like in-game and connected TV advertising, and make money by charging businesses for these services.

Keywords: Digital Advertising, Contextual Advertising, In-Game Advertising, Connected TV Advertising, Privacy-Friendly, Online Marketing, Business Education, Revenue Generation, Target Audience, Advertising Services.