Hince is a South Korean Mood Narrative makeup brand that focuses on enhancing natural beauty through its range of rich and dense color cosmetics. The company targets individuals who seek to express their full potential and confidence through makeup. Operating primarily in the beauty and personal care market, Hince serves a diverse clientele looking for high-quality, mood-enhancing makeup products. The business model revolves around direct-to-consumer sales via its website and pop-up stores, as well as exclusive membership events and seasonal product launches. Revenue is generated through product sales, special events, and membership fees.

Keywords: Mood Narrative, makeup, natural beauty, rich colors, South Korea, direct-to-consumer, pop-up stores, exclusive events, personal care, cosmetics.