Hodl Hodl is a global peer-to-peer (P2P) Bitcoin trading platform that facilitates direct transactions between users without holding their funds. Operating in the cryptocurrency market, Hodl Hodl serves individual traders and investors who seek to buy, sell, or lend Bitcoin. The platform's business model revolves around non-custodial multisig smart contracts, which ensure that users retain control over their funds during transactions. This approach enhances security and transparency, as funds are locked in a multisig escrow until both parties fulfill the agreed terms. Hodl Hodl makes money by charging a fee for each completed trade and loan transaction. The platform supports various payment methods and currencies, making it accessible to a global audience. Additionally, Hodl Hodl offers a Bitcoin-backed lending service, allowing users to borrow and lend cryptocurrencies using Bitcoin as collateral. This service also relies on multisig smart contracts to secure collateral storage. Overall, Hodl Hodl provides a fast, secure, and user-controlled environment for Bitcoin trading and lending.

Keywords: P2P trading, Bitcoin, non-custodial, multisig escrow, smart contracts, global platform, cryptocurrency, lending, collateral, secure transactions.