Howl is a social commerce platform designed to empower creators and brands to grow faster together. Operating in the social commerce market, Howl provides a comprehensive commerce and payments platform that allows creators to get better rates and easy payments. The platform is free to start for creators, enabling them to make their first link in seconds and start earning on any social commerce platform. Howl's unique features include real-time analytics that allow creators to see which posts are driving sales and what else customers are buying, ensuring that they can create more relevant content for their audience. The platform also offers an Instant Pay feature, allowing creators to initiate same-day transfers instead of waiting 30 days or more to get paid. This feature is particularly beneficial as it ensures that creators are never penalized for returns, making it possible for Howl to fund same-day payments. Howl serves a diverse range of clients, including individual creators and brands looking to leverage social commerce for higher earnings and better tools to understand their shoppers. The business model revolves around facilitating transactions and providing analytics, making money through transaction fees and possibly premium features. Keywords: social commerce, instant payments, real-time analytics, creators, brands, content creation, same-day transfers, commerce platform, payments platform, social media.