iHeartMedia is a dominant player in the U.S. audio industry, reaching 9 out of 10 Americans every month through its extensive network of 860 live broadcast stations across 153 markets. The company serves a diverse range of clients, including advertisers, content creators, and listeners, by providing a variety of audio content such as radio shows, podcasts, and music. Operating in the media and entertainment market, iHeartMedia leverages its vast consumer base to offer advanced analytics and attribution technology to its marketing partners, helping them measure the effectiveness of their campaigns. The business model is primarily based on advertising revenue, with additional income streams from events and digital services. By combining traditional radio with digital platforms, iHeartMedia maximizes its audience reach and monetization opportunities.

Keywords: audio, radio, podcasts, analytics, attribution, marketing, advertising, digital, entertainment, media.