Integral is a decentralized exchange (DEX) that operates within the decentralized finance (DeFi) market. It serves a wide range of clients, including individual traders and liquidity providers who are looking for the best trading prices and efficient liquidity. Integral's core business model revolves around its Automated Market Maker (AMM) protocol, which mirrors liquidity from other top exchanges to provide competitive trading prices. The platform generates revenue through transaction fees and its native governance token, ITGR, which is distributed as rewards to users participating in trading and liquidity farming activities. Integral aims to offer the cheapest liquidity among both centralized and decentralized exchanges, making it a compelling choice for DeFi traders. The company has also launched a series of stablecoin pools and offers a million-dollar trading challenge to incentivize user engagement.

Keywords: DeFi, DEX, AMM, liquidity, ITGR, trading, stablecoin pools, governance token, transaction fees, liquidity farming.