iwi Life is a company focused on providing high-quality, algae-based Omega 3 supplements that support cardiovascular health, balanced mood, and brain function. The company serves health-conscious consumers who are looking for sustainable and effective alternatives to traditional fish and krill oil supplements. Operating in the health and wellness market, iwi Life differentiates itself by using algae, a renewable resource, to produce Omega 3s with superior absorption rates. The business model revolves around direct-to-consumer sales through their website, offering a range of products including Omega 3, DHA, and immunity supplements. Revenue is generated through the sale of these products, which are marketed for their health benefits and environmental sustainability. The company also emphasizes its commitment to protecting the planet by cultivating marine produce on land that is unsuitable for other crops. This innovative approach not only provides a sustainable food solution but also helps reduce the environmental impact associated with traditional Omega 3 sources.

Keywords: algae-based, Omega 3, supplements, cardiovascular health, brain function, sustainable, direct-to-consumer, renewable resource, superior absorption, environmental protection.