KETISH is a luxury brand specializing in feminine and sexual wellness products. The company aims to improve the overall well-being of women by addressing both physical and mental health aspects. KETISH offers a range of products designed to enhance sexual health, balance hormones, and improve sleep quality. The brand is inspired by the founder's Egyptian heritage and is built in partnership with the founders of Huda Beauty, a well-known beauty brand.

KETISH primarily serves women who are looking for high-quality, luxurious wellness products. The market it operates in is the growing sector of feminine and sexual wellness, which has seen increasing consumer interest and acceptance. The company targets women who are conscious about their health and well-being and are willing to invest in premium products.

The business model of KETISH is direct-to-consumer (DTC), meaning it sells its products directly to customers through its website, getketish.com. This model allows the company to maintain control over the customer experience and build a strong brand relationship. KETISH generates revenue by selling its products online, often offering special bundles and promotions to encourage purchases. For instance, they offer free shipping on orders over $50 and special pricing on product bundles.

In summary, KETISH is a niche luxury brand that combines the realms of feminine and sexual wellness, offering products that cater to women's health needs. The company leverages its partnership with Huda Beauty to scale its operations and reach a broader audience.

Keywords: luxury, feminine wellness, sexual health, hormone balance, sleep quality, direct-to-consumer, premium products, Egyptian heritage, Huda Beauty partnership, women's health.