Label Insight is a data-driven technology company that specializes in providing detailed product information to help consumers make informed purchasing decisions. The company primarily serves Consumer Packaged Goods (CPG) brands and grocery retailers. It operates in the retail and e-commerce markets, focusing on enhancing the transparency and accessibility of product data.

Label Insight's business model revolves around its patented transformation engine, which generates highly detailed product attributes. These attributes include nutritional information, ingredient details, and other key data points that are crucial for both consumers and retailers. By leveraging this technology, Label Insight can provide over 24,000 unique attributes per product, covering 80% of the top-selling food, pet, and personal care items in the U.S.

The company makes money by offering its data solutions to CPG brands and grocery retailers. These clients use Label Insight's data to improve their product listings, enhance online shopping experiences, and meet regulatory requirements. For example, the company recently launched support for Fresh PLU (Price Look Up) codes, enabling grocery retailers to provide nutrient and serving size information for fresh food products, which has historically been a challenge.

Label Insight's vision is to empower consumers with knowledge to improve their lives through better product choices. Its mission is to drive attribute-driven growth for CPG brands and grocery retailers, unlocking new growth opportunities and powering digital innovation.

In summary, Label Insight is a leader in product data transparency, serving CPG brands and grocery retailers with detailed product attributes to enhance consumer decision-making and drive business growth.

Keywords: product data, transparency, CPG brands, grocery retailers, nutritional information, e-commerce, digital innovation, attribute-driven growth, patented technology, consumer empowerment.