Liazon operates in the employee benefits market, providing a platform that allows employees to personalize their benefits portfolio and select the right coverage at the right price. The company serves businesses of all sizes, helping them offer a variety of benefits options to their workforce. Liazon's core product is its private exchange, which offers a guided shopping experience to employees, enabling them to make informed decisions about their benefits. The platform is designed to be user-friendly and secure, leveraging Geotrust for data protection. Liazon generates revenue through fees charged to employers for using its platform and possibly through commissions from benefits providers. The company aims to bring choice and consumerism to America's workforce by making the benefits enrollment process more transparent and efficient.

Keywords: Employee benefits, private exchange, personalized coverage, secure platform, guided shopping, data protection, business clients, workforce choice, enrollment experience, benefits portfolio.