MarkaVIP, established in 2011 and now part of JollyChic following an acquisition in May 2017, is a prominent fashion retailer in the Middle East. The company serves over 5 million users, providing a diverse range of affordable fashion and authentic luxury products. MarkaVIP's extensive online catalog features over 100,000 products, with new items added weekly. The platform offers a wide selection of high street and high-end brands from around the globe, catering to everyday consumers seeking fashionable attire. MarkaVIP operates primarily in the Middle Eastern market, targeting fashion-conscious individuals who value both affordability and quality. The business model revolves around e-commerce, leveraging a curated product offering to attract and retain customers. Revenue is generated through direct sales of products, with a unique selling proposition of cash on delivery, which appeals to the regional consumer base. The acquisition by JollyChic has expanded MarkaVIP's product range to include baby products, travel supplies, and more, further enhancing its market position.

Keywords: fashion retailer, Middle East, affordable luxury, high street brands, e-commerce, cash on delivery, curated products, JollyChic acquisition, baby products, online shopping.