Meat.The End (MTE) is a pioneering startup operating in the rapidly growing alternative meat market. The company's mission is to accelerate the global transition to alternative meat products by addressing the primary consumer dissatisfaction issue - texture. MTE's innovative approach involves developing novel ingredients and technological solutions that enhance the texture properties of plant-based protein products.

The company's target clients are food companies seeking to improve the texture and overall appeal of their meat-alternative products. MTE's multidisciplinary approach allows them to modify texture and customize the formulation and characteristics of end products based on customers' preferences for a meaty texture and appearance. This unique selling proposition has the potential to significantly increase the adoption of plant-based products among the 2 in 3 global consumers who identify as omnivores.

MTE's business model is based on providing solutions to food companies. They generate revenue by developing and selling their novel ingredients and technological solutions to these companies. The potential market is vast, considering the increasing consumer demand for plant-based products, with texture being a key purchase decision factor for 70% of US consumers and 60% of EU consumers.

In 2020, MTE was recognized by the EIT Food Accelerator Network as one of the most promising agri-food startups, further validating their innovative approach and potential for growth in the alternative meat market.

Keywords: Alternative Meat, Texture Enhancement, Food Technology, Plant-Based Proteins, Omnivore Market, Consumer Satisfaction, Novel Ingredients, Customized Formulation, Agri-Food Startup, EIT Food Accelerator Network.