MTailor is a technology-driven custom clothing company that leverages artificial intelligence to provide perfectly fitting garments. The company operates in the fashion and apparel market, serving individual customers who seek personalized clothing options. Using the MTailor app, clients can measure themselves with their smartphone, which analyzes 17 different points to create custom-fit clothes. The business model is direct-to-consumer, offering a range of customizable options such as fabric, collar style, buttons, and thread color. MTailor generates revenue through the sale of these custom garments and offers a 90-day perfect fit guarantee, including free remakes and full refunds if customers are not satisfied. Additionally, the company has initiated a program to include a free protective face mask with every order to help combat the spread of COVID-19 and is donating masks to frontline workers.

Keywords: custom clothing, AI measurements, smartphone app, direct-to-consumer, personalized fashion, perfect fit guarantee, free remakes, full refunds, COVID-19 masks, frontline donations.