Nature Coatings, founded in 2017 by Jane Palmer, specializes in transforming wood waste into high-performing black pigments. The company operates in the sustainable materials market, primarily serving industries that require pigments, such as apparel and manufacturing. Nature Coatings' business model revolves around creating eco-friendly pigments that are cost-competitive and easy to integrate with existing equipment and water-based formulas. The company generates revenue by selling these pigments to manufacturers looking for sustainable alternatives. Their closed-loop manufacturing process ensures minimal CO2 emissions and other greenhouse gases, aligning with global regulatory standards. Nature Coatings has received recognition through two National Science Foundation Awards and is part of the Los Angeles Cleantech Incubator. The company is also involved in the Fashion for Accelerator and Scaling Programs, highlighting its commitment to innovation and growth.

Keywords: sustainable, pigments, wood waste, eco-friendly, apparel, manufacturing, cost-competitive, closed-loop, low emissions, innovation.