Novatiq operates in the digital advertising and data intelligence market, providing solutions that enable telcos, brands, and publishers to optimize their marketing campaigns using verified, first-party data. The company serves clients in the telecommunications sector, digital marketing agencies, and large brands looking to enhance their customer engagement and campaign performance. Novatiq's business model revolves around offering data intelligence services that ensure consistent user recognition across various platforms and devices, thereby allowing marketers to reach their target audiences more effectively. The company generates revenue through subscriptions and service fees for its data solutions, which include products like Fusion and Hyper ID. These products help eliminate fraud, ensure data transparency, and provide a comprehensive view of user demographics, interests, and interactions. By leveraging pseudonymised first-party data, Novatiq enables advertisers to achieve better campaign performance without compromising user privacy. The company positions itself as a key player in future-proofing the digital advertising market by empowering telcos to build ID solutions that are essential for publishers and brands.

Keywords: data intelligence, telcos, digital advertising, first-party data, campaign optimization, user recognition, pseudonymised data, fraud elimination, Hyper ID, Fusion.