Superlogic operates in the loyalty and connected commerce market, providing enterprise-grade technology solutions that are invisible to consumers but easily integrated with existing CRM systems. The company's core product involves tethering physical items to unique digital IDs, allowing brands to track products and customer interactions even when shopping occurs offline. Superlogic's gamified loyalty systems significantly boost customer activity and peer-to-peer engagement, capturing 80% more data compared to traditional methods. The business model revolves around enhancing existing loyalty programs with features like 'engage to earn' and a next-gen rewards marketplace, enabling customers to earn, buy, and trade goods and rewards. Superlogic primarily serves brands looking to increase revenue and consumer engagement through advanced data tracking and refined marketing strategies. The company makes money by offering these integrated solutions to brands, who benefit from increased customer retention and more effective advertising.

Keywords: loyalty, connected commerce, gamified systems, digital IDs, CRM integration, customer engagement, data tracking, rewards marketplace, brand revenue, peer-to-peer engagement.