Opower, a subsidiary of Oracle, specializes in providing energy efficiency solutions through advanced data analytics. The company primarily serves utility companies, helping them to reduce energy consumption and costs while improving customer engagement. Operating in the energy sector, Opower's business model revolves around offering software-as-a-service (SaaS) solutions that analyze energy usage data to provide actionable insights. These insights enable utility companies to implement energy-saving programs and communicate more effectively with their customers. Opower generates revenue through subscription fees for its SaaS platform and additional services such as consulting and support. The company's core offerings include personalized energy reports, behavioral energy efficiency programs, and customer engagement tools. By leveraging big data and machine learning, Opower helps utilities achieve regulatory compliance, enhance customer satisfaction, and drive operational efficiencies.

Keywords: energy efficiency, data analytics, utility companies, SaaS, customer engagement, energy consumption, personalized reports, behavioral programs, big data, machine learning.