Orchard is a real estate startup that operates in the residential property market. The company's primary service is to streamline the process of buying and selling homes, making it more efficient and less stressful for its clients. Orchard's target market is individuals or families looking to buy or sell a home, with a particular focus on those who want to move into their new home before selling their old one.

Orchard's unique selling proposition is its 'Move First' approach. This allows clients to buy their next home before selling their current one, eliminating the common stress of timing both transactions perfectly. This is made possible through Orchard's guaranteed back-up offer, which provides a safety net for sellers.

In addition to this, Orchard offers services such as free home valuations, which they claim to be 30% more accurate than other valuations. This is a valuable tool for both buyers and sellers, helping them to understand the true value of a property and set realistic expectations for their transaction.

Orchard's business model is likely based on commission from property sales, similar to traditional real estate agencies. However, the added value services such as the 'Move First' approach and accurate valuations could potentially allow Orchard to charge a premium for their services.

In summary, Orchard is a real estate startup that aims to simplify and de-stress the home buying and selling process. They offer unique services such as the ability to move into a new home before selling the old one, and highly accurate home valuations.

Keywords: Real Estate, Residential Property, Home Buying, Home Selling, Move First, Guaranteed Back-Up Offer, Free Home Valuations, Accurate Valuations, Premium Services, Real Estate Startup.