PlayLabs is a startup incubator and accelerator program based at MIT, focusing on ventures that utilize playful technologies. These technologies include Virtual Reality (VR), Augmented Reality (AR), 3D Modeling, Gamification, and Artificial Intelligence (AI). The program is designed to support MIT-affiliated startups, providing them with the resources and mentorship needed to grow and succeed. PlayLabs operates in various industries such as Video Games, eSports, Healthcare, Simulation, and Manufacturing, among others.

The business model of PlayLabs revolves around selecting promising startups and offering them a structured program that includes mentorship, networking opportunities, and access to funding. The program culminates in a Demo Day, where startups showcase their progress to potential investors and industry leaders. PlayLabs makes money through equity stakes in the startups it supports, aligning its success with the success of the ventures it incubates.

PlayLabs serves a niche market of early-stage, MIT-affiliated startups that are leveraging cutting-edge playful technologies. By focusing on this specific segment, PlayLabs aims to foster innovation and bring groundbreaking technologies to market.

Keywords: startup incubator, MIT, playful technologies, VR, AR, AI, gamification, eSports, healthcare, simulation.