GetProper.com is a startup that operates in the health and wellness market, specifically focusing on sleep improvement. The company offers a unique, holistic approach to sleep issues, providing personalized solutions that include sleep coaching and daily supplements. The solutions are tailored to the unique needs of each client, ensuring a more effective and sustainable result.

Their clients are individuals who struggle with sleep issues and are seeking a natural, scientifically-backed method to improve their sleep quality. The company's services are particularly relevant in today's fast-paced society where sleep deprivation is a common issue.

GetProper.com's business model revolves around two main offerings: sleep coaching and sleep supplements. The sleep coaching involves expert advice and personalized action plans to help clients achieve behavioral changes for better long-term sleep health. The sleep supplements, on the other hand, are natural, PhD-developed products designed to meet the unique sleep needs of each client.

The company generates revenue through the sale of these services and products. Clients pay for the sleep coaching sessions and purchase the sleep supplements on a regular basis. The company's promise of "better sleep or your money back" indicates a strong confidence in the effectiveness of their solutions.

GetProper.com's approach to sleep improvement is backed by rigorous science, with leading MDs and PhDs in sleep medicine, integrative health, clinical psychology, and nutritional biochemistry forming part of their team. This gives the company a strong competitive edge in the market.

Keywords: Sleep Improvement, Holistic Approach, Personalized Solutions, Sleep Coaching, Daily Supplements, Health and Wellness, Behavioral Changes, Natural Products, Scientifically-Backed, Revenue Generation.