ReTargeter specializes in providing tailored programmatic advertising solutions designed to optimize viewable impressions and ensure brand safety. The company serves both Business to Business (B2B) and Direct to Consumer (D2C) organizations, offering customized media strategies that differentiate clients from their competitors. Operating in the digital advertising market, ReTargeter leverages in-house technology and best-in-class partners to monitor the quality of every impression served, ensuring ads are consumed by real people and not bots. The business model revolves around vCPM (viewable Cost Per Thousand impressions) pricing, where clients only pay for ads that meet IAB (Interactive Advertising Bureau) standards for viewability. This approach provides transparency and control over ad placements without compromising scale. ReTargeter makes money by charging clients based on the viewable impressions their ads receive, ensuring cost-efficiency and effectiveness. The company is committed to transparency, brand safety, and high-quality inventory, making it a reliable partner for advertisers looking to maximize their return on investment.

Keywords: programmatic advertising, viewable impressions, brand safety, B2B, D2C, vCPM pricing, digital advertising, media strategies, transparency, ad quality.