Reveal.co is a Nearbound Revenue Platform that integrates partner data into a company's Customer Relationship Management (CRM) system. This startup operates in the technology and sales market, serving businesses that aim to optimize their sales and partnership strategies. Reveal.co's primary function is to identify overlapping customers, generate new leads, and pinpoint potential partners by connecting a company's CRM with other businesses they interact with.

The platform's unique selling point is its ability to transform transactional touch-points into strategic relationships, thereby increasing the value of partnerships and sales. It has been reported to increase sales pipelines by 40% and generate 60% of new opportunities for businesses.

Reveal.co's business model is based on providing a service that helps businesses identify live opportunities and find new business. It offers features like real-time mapping and a built-in pipeline, which sets it apart from competitors. These features allow businesses to track, measure, and focus on high-performance partners, saving them time and resources.

The platform is praised for its easy setup, intuitive user interface, and proactive support. It has been instrumental in improving partnership prioritization, retention rates, expansion, and sales team motivation.

In terms of revenue generation, while the exact model is not specified, it's likely that Reveal.co operates on a subscription-based model, charging businesses for access to its platform and features.

Keywords: CRM Integration, Sales Optimization, Partnership Strategy, Lead Generation, Strategic Relationships, Real-Time Mapping, Built-In Pipeline, User-Friendly Interface, Proactive Support, Subscription-Based Revenue.