Richualist operates in the haircare market, focusing on providing innovative tools and appliances specifically designed for women with highly textured hair. The company's flagship product, The Mint, revolutionizes the hair styling process by combining detangling and product application in one step, significantly reducing the time and effort required for washday routines. Richualist serves clients with type 3 and type 4 curls, addressing the unique challenges and pain points associated with textured hair. The business model revolves around direct-to-consumer sales through their website, offering exclusive products that are not typically available from major manufacturers. Revenue is generated through product sales, with a focus on patented technology that ensures convenience and reliability for their customers. Richualist's market strategy includes staying culturally informed and continuously innovating to meet the nuanced needs of their target audience.

Keywords: textured hair, detangling, styling tools, patented technology, type 3 curls, type 4 curls, washday routine, direct-to-consumer, haircare market, innovative appliances.