Rolling Pillow specializes in the development and manufacturing of orthopaedic exercise devices aimed at improving posture and comfort during sleep. The company operates in the healthcare and wellness market, targeting individuals seeking non-invasive solutions for posture correction and rehabilitation. Rolling Pillow's core product is a manually operated orthopaedic exerciser that helps users maintain proper posture while sleeping, thereby aiding in recovery and reconstruction of musculoskeletal health. The business model revolves around direct sales through their website and participation in industry fairs, generating revenue from product sales. The company primarily serves health-conscious consumers and individuals with specific orthopaedic needs.

Keywords: orthopaedic, posture correction, sleep comfort, rehabilitation, non-invasive, healthcare, wellness, manually operated, exercise device, musculoskeletal health.