Santander is a global financial services company that provides a wide range of banking and financial products to individuals, businesses, and institutions. Operating in markets across Europe, Latin America, North America, and Asia, Santander serves a diverse clientele including retail customers, small and medium-sized enterprises (SMEs), and large corporations. The company’s business model focuses on traditional banking services such as savings and checking accounts, loans, and mortgages, as well as more specialized services like wealth management, insurance, and investment banking.

Santander generates revenue primarily through interest income from loans and mortgages, fees from banking services, and commissions from wealth management and insurance products. The company is also heavily invested in digital innovation, offering advanced online and mobile banking solutions to enhance customer experience and operational efficiency. Sustainability is a key focus, with initiatives aimed at promoting responsible banking and supporting environmental and social causes.

Keywords: digital banking, wealth management, sustainable finance, retail banking, SMEs, investment banking, insurance, innovation, global markets, responsible banking.