Sigaba operates in the cybersecurity industry, providing a comprehensive Partner Hub designed to enhance the sales and technical capabilities of its partners. The company serves a diverse range of clients including cybersecurity firms, IT service providers, and technology resellers. Sigaba's market focus is on enabling partners to increase their leads and sales through a variety of tools and resources. The business model is built around a tiered partnership program, where partners can advance from Silver to Gold and Platinum status based on their investment and performance. This tiered system offers increasing levels of support, benefits, and perks to drive growth and profitability. Sigaba makes money through its partner program by offering access to exclusive sales, training, and marketing tools, which help partners to grow their business and, in turn, generate more revenue for Sigaba. The company also provides self-paced eLearning courses, instructor-led training (ILT), virtual instructor-led training (vILT), and monthly webinars at no cost to partners, ensuring they have the necessary expertise to succeed.

Keywords: cybersecurity, partner program, eLearning, webinars, sales tools, technical training, tiered rewards, IT services, technology resellers, market growth.