ServiceNow is a prominent player in the digital workflow and automation market. The company provides a cloud-based platform designed to help businesses streamline their operations, improve efficiency, and enhance customer and employee experiences. ServiceNow's platform, known as the Now Platform, offers a suite of applications and services that automate and manage various business processes, including IT operations, customer service, human resources, and security operations.

ServiceNow primarily serves large enterprises and organizations across various industries, including healthcare, finance, retail, and manufacturing. These clients seek to modernize their operations, reduce costs, and improve service delivery through automation and digital transformation.

The company operates in the software-as-a-service (SaaS) market, which means it delivers its software over the internet, allowing clients to access and use the platform without needing to install or maintain it on their own servers. This model provides a steady stream of recurring revenue for ServiceNow through subscription fees.

ServiceNow makes money by selling subscriptions to its platform and applications. Clients pay for access to the software, which includes regular updates, technical support, and additional services such as training and consulting. The company also offers professional services to help clients implement and customize their solutions.

In summary, ServiceNow is a leading provider of cloud-based digital workflow solutions that help businesses automate and optimize their operations. It serves a diverse range of large enterprises, operates in the SaaS market, and generates revenue through subscription fees and professional services.

Keywords: digital workflows, automation, cloud-based platform, IT operations, customer service, human resources, security operations, SaaS, large enterprises, subscription fees.