Smartly.io

Smartly.io

Smartly.io is an AI-powered advertising technology company that offers a comprehensive platform for media, creative, and intelligence. Learn more

Financials

Estimates*

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Revenues, earnings & profits over time
EUR2016201720182019
Revenues20.0m30.0m50.0m70.0m
% growth-50 %67 %40 %

Source: Dealroom estimates

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DateInvestorsAmountRound

€2.5m

Series A
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$20.0m

Secondary
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$200m

Valuation: $300m

5.5x EV/LTM Revenues

Buyout
Total Funding€2.5m

Recent News about Smartly.io

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More about Smartly.ioinfo icon
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Smartly.io is a dynamic startup that specializes in automating social media advertising to help businesses achieve their most ambitious marketing goals. The company operates in the digital advertising market, focusing on platforms like Facebook, Instagram, and others. Smartly.io serves a diverse range of clients, including well-known brands such as Uber, Fabletics, Ubisoft, Burger King, and eBay.

The core of Smartly.io's business is its ability to automate every step of social advertising. This includes media buying, creative production, and performance optimization. By automating these processes, Smartly.io enables businesses to create personalized and scalable ad campaigns that are both effective and efficient. This is particularly important in today's market, where consumer behavior is constantly evolving and brands need to meet customers across multiple social media platforms.

Smartly.io's business model is based on providing both software and managed services. The software automates the manual tasks involved in social advertising, while the managed services team offers expert guidance to help clients scale their advertising efforts profitably. This dual approach allows Smartly.io to generate revenue through subscription fees for its software and service fees for its managed services.

The company stands out by combining creativity with data-driven insights. Their award-winning Creative Services team works closely with clients to conceptualize, produce, and continuously test ad creatives. This ensures that the ads are not only visually appealing but also highly effective in driving engagement and maximizing return on ad spend (ROAS).

In summary, Smartly.io is revolutionizing the social advertising landscape by providing automated solutions that enhance performance and creativity. Their comprehensive approach helps brands navigate the complexities of modern consumer behavior and achieve their marketing objectives.

Keywords: social advertising, automation, media buying, creative production, performance optimization, personalization, scalability, managed services, ROAS, digital marketing.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.

Investments by Smartly.io

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Ad-Lib Digital
ACQUISITION by Smartly.io Jan 2022
Viralspace.ai
ACQUISITION by Smartly.io May 2021