SnappCar is a peer-to-peer car sharing platform that allows individuals to rent and lease vehicles from each other. Operating primarily in the European market, SnappCar serves a diverse range of clients including urban residents, travelers, and environmentally conscious consumers. The business model is based on facilitating transactions between car owners and renters, providing a secure and user-friendly interface for both parties. SnappCar generates revenue through service fees charged on each rental transaction. The platform also offers additional services such as insurance and keyless entry to enhance user experience and security. By promoting car sharing, SnappCar aims to reduce the number of cars on the road, thereby contributing to environmental sustainability.

Keywords: peer-to-peer, car sharing, rental, lease, European market, urban residents, travelers, environmentally conscious, service fees, insurance.